#Octoparse social media how to#
#Octoparse social media archive#

Who is the audience? Are they aligned with your targets?.

Quality of the content: do they provide values to their audience? Do they put any thoughts?.

Here are the metrics you need to pay attention: “ 61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from resolved.” Find the right influencer is the key to a successful marketing campaign. It is a great way to increase brand awareness and conversions by word-of-mouth strategy. Youtube influencer marketing is the new black. Your respect for them is another way to respect your content! YouTube influencers: Their existence is a form of approval of your great work. Please remember don’t spam or send irrelevant information. NOTE: It would be wrong if you abused this method. You filter out people who are not qualified based on the follower numbers and background. They collect the user ID as well as the links of people who either mentioned or followed you and deliver the data to your spreadsheets.

These recipes do what their names indicate.

Turn on these recipes: Track New Follower in Spreadsheet and Archive mentions of your Twitter username to a spreadsheet within your IFTTT account. To start, you need to connect two IFTTT Recipes with your Twitter and Google drive.

(make sure you prepare a well-written pitching letter to each person) Scrape the number of followers, contact details and descriptions of those people.Extract Twitter mentions and new followers of yours to a spreadsheet using.A great start off is to use your audience pool. Twitter Evangelists:īlindly sending messages to beg for tweets won’t work. Besides, you can go a little more creative by snowballing this method and creating your evangelist’s pool to further your marketing process. This way we turn commenters into evangelists. Whenever we have a new piece of content, we reach out to these people. When the user name of the commenters is clickable, it is possible to connect with them by extracting the profile information. I am not saying we leave comments and clap hands for your commenters. Find your “Evangelists”.Īccording to Joshua, comments are the place where we can leverage to extend our marketing strategy. The tool that I used is Octoparse, and I will explain why it yields incredible value for marketing professionals. There is no programming skill required to conduct web scraping.

I am going to show you how to use a web scraping tool and make these data available for digital marketing. It involves the process of parsing a website, and collect the snippet of data for your needs. Web scraping is a technique to automate the process of data extraction. However, there are plenty of cheap alternatives out there for you to gather valuable information, and one of them is web scraping software. A lot of businesses don’t have the budget for expensive tools like data integration. The best way to get those candidates is through web scraping amongst your audience. For example, obtaining your commenters’ information and contacting them about news is a good way to find your influencers. Instead, you should start with your audience pool and then extend the connections. If you Google for the biggest influencers on social media, you are running against a wall. The tricky part is how to find the right person and/or channel to promote your brand. However, it is a great way to lift your brand awareness through word-of-mouth advertising. In the US retail business, there are only 33% of the retailers haven’t used or do not intend to use influencer marketing of any kind. Influencer marketing is not a foreign concept to us anymore.

#Octoparse social media archive#

#Octoparse social media how to#